In its own contribution, the Google web search engine is putting a dark background on its homepage.
It also has added to the company's clout because as a browser maker it can help define the kinds of new graphical features that can be used by sites across the Web as well as helping Google funnel Web surfers to its dominant Internet-search engine, the top driver of Google's revenue.
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On November 1st an alliance including Google, the most popular web-search engine, and several other firms announced a plan to make social networks as open as Netscape's browser made the web.
Mr. Pichai said in an interview that "you'll see some overlap" between Chrome and Android, but Google "views these as choices for users" and that both operating systems will help promote Google applications such as the Web-search engine.
But it set off jitters among those in the search business who worry that it represents another step by Google to become a Web publisher as well as a search engine.
While Google is the No. 1 Web-search engine, it pales in comparison to Amazon.com Inc.
Android's rise has also meant Google's revenue-generating Web-search engine, YouTube video service and other apps are preinstalled on 750 million devices made by 60 manufacturers world-wide.
Chief Executive EricSchmidtEric Schmidt's Google announced Thursday new double and triple capacities for its Mini search device, letting companies peruse their Web sites and internal networks the same way that Google's flagship search engine scours the Internet.
The idea is that Google already has its massive search engine of public web sites.
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The notices are requests for individual web addresses to be removed from Google's search engine results because they contain material uploaded without the permission of the copyright holders.
Google has an enterprise search business that largely relies on its web search engine.
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It may be hard to remember, but there was a time when Google wasn't the search engine of choice on the Web.
As YouTube continues to become a stronger platform (currently the second largest search engine on the Web, right behind Google), Zefr will continue to capitalize on that growth.
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Google is developing ways to direct users of the company's Web-search engine to Boutiques.com when they search for fashion items, Mr. Shah said.
Connecting more people to the Web world-wide creates more potential users of its Web-search engine and other services such as YouTube and its Google Play media and app store.
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But the early focus of the investigation suggests a potential threat to Google's plans to expand its commercial success beyond its current cash cow: the Web-search engine.
Already, the search engine has spawned businesses such as search-engine marketing and optimization, or Web arbitragers, and companies that live by serving Google's voracious computing needs (see: " The Search Industrial Complex").
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