It has interested analysts because both Yahoo and Microsoft have fallen far behind Google in capturing the Internet search engine business.
Because Google is the most popular Internet search engine on the internet, its rankings are important to website owners, content developers, and Internet marketers.
But the bidder that's really shaking up the auction is none other than Google, the search engine company and Internet-advertising giant.
It also has added to the company's clout because as a browser maker it can help define the kinds of new graphical features that can be used by sites across the Web as well as helping Google funnel Web surfers to its dominant Internet-search engine, the top driver of Google's revenue.
WSJ: Google's Chrome Surpasses Firefox as No. 2 Browser to Internet Explorer
Chief Executive EricSchmidtEric Schmidt's Google announced Thursday new double and triple capacities for its Mini search device, letting companies peruse their Web sites and internal networks the same way that Google's flagship search engine scours the Internet.
Want to understand what the latter part of that statement means?. At the end of the day, all Google needs is more devices which conduct internet searches which string right back to the Google search engine.
She said a friend typed in her name into the internet search engine Google, and showed her her brother's name on a site detailing America's Most Wanted list.
Google has a commanding lead in the global internet search engine market, although its market share has shrunk sharply during the past month after Yahoo stopped using Google technology to power its searches.
Google, the developer of the world's most popular Internet search engine, generates billions of dollars in revenues annually from selling online advertising services, including the delivery of targeted ads online.
For investment bankers, at least, a sign that the good times are truly back would be the long-awaited flotation of Google, an enormously popular internet search engine.
Efforts by Google to build an online archive have run into legal problems over the Internet search engine's proposed use of copyrighted materials.
Backed by primarily by some of her savings and one small investor, Ms Oliver launched Tribe Events in July last year, promoting the site through word of mouth and on internet search engine Google.
Google France had said earlier that the plan "would be harmful to the internet, internet users and news websites that benefit from substantial traffic" that comes via Google's search engine.
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