Google is promoting alternatives including its Google Search Appliance, Google Site Search and Google Commerce Search.
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As people spend more time on Google's search site looking through its extensive "entity" database, there would also be more pages, or inventory, on which to place ads, said a person with knowledge of the initiative.
Google also likely will make blog content searchable by topic, thereby driving more Web traffic to Google's traditional search site.
The other, called "I'm Feeling Lucky, " instantly takes you to the first site Google finds for your search, without displaying the list of results.
Barry Schwartz, a blogger for search marketing site Search Engine Roundtable, says that even though his pagerank dropped from seven to four on a scale from one to 10, he hasn't seen a falloff in traffic from Google searches or even a drop in his site's placement in Google's search results.
From Oct. 14, users will be redirected from the site to the new Google Product Search page.
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The move will also affect how the results from the 10-year-old Google Shopping site appear in the main search engine.
In April, U.S. Internet users did about 80 million searches using Google's shopping-search site, while eBay and Amazon handled about 900 million and 335 million searches respectively, according to research firm comScore Inc.
On Thursday, Web site administrators for major sites including the Washingtonpost.com, Techcrunch, and Engadget (as well as Forbes.com) found that their "pagerank"--a number that typically reflects the ranking of a site in Google results for key search terms--had dropped precipitously according to Google Toolbar, a software program that tracks Google's assessment of a site.
Try a Google search to see where your site shows up on the results page.
Mark Lucovsky, a legendary Microsoft engineer now at Google, recently released a Google search box optimized for mashups on a user's own Web site.
Through a Google search, Nissen found a Web site put up by Glaxo that contained results from all of its clinical trials.
Sharing data with Google is a compromise necessary to monetize the site, he adds, arguing that Google has a spotless record for keeping search information private.
Links are the key scoreboard in the world of search engines: The more links a site has, the more relevant Google believes the site is--and the higher the site will rank among competing sites when someone performs a search.
Then Google will serve up ads for the site when users search for relevant content.
In regards to rankings, in 2010 Google began using site speed as a ranking factor in their search algorithm.
She recognized that her events, because they are listed on Eventbrite's site, are quickly picked up by Google's search engine, so she's created Google Alerts to track.
Consumer Watchdog has created a site focused on the search company, Inside Google.
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The Google site solves this problem by tracking the number of times people search for flu-related terms online.
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Backed by primarily by some of her savings and one small investor, Ms Oliver launched Tribe Events in July last year, promoting the site through word of mouth and on internet search engine Google.
Because of the severely clogged WiFi network at the venue, the Chrome browser (now a standard app) took just about 15-plus seconds to load a simple Google search and even more to render the full Engadget desktop site.
Some speculated that Ask was becoming a bland portal site, dropping its own search algorithm in favor of licensing Google's search technology.
The site probably has the second largest repository of music links, after Google search.
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There's lots of information that Google cannot search, yet, especially if it's not on a Web site.
The search giant is also continuing to release new features on Google Labs, its site used to demonstrate and test new products, he said.
She said a friend typed in her name into the internet search engine Google, and showed her her brother's name on a site detailing America's Most Wanted list.
But he does know that his site has been condemned to the supplemental index, a dreaded backwater region of Google search results that goes by another name in online marketing circles: Google Hell.
The internet is in a state of flux, but search continues to dominate web activities, with Alexa ranking Google as the number one site in the web, ahead of Facebook.
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Google also hopes the change to semantic search will entice some people to stay longer on the search site, said people briefed on the plans, amid competition with social networking sites like Facebook and Twitter Inc. that are claiming more Internet users' time.
On Thursday, Web site administrators for major sites including the Washingtonpost.com, Techcrunch, and Engadget (as well as Forbes.com) found that their "pagerank"--a number that typically reflects the ranking of a site in Google (nasdaq: GOOG - news - people ) results for key search terms--had dropped precipitously according to Google Toolbar, a software program that tracks Google's assessment of a site.
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