"Listen, I was driving to work the other day and I saw the self-driving Google car buzz by me driving much better than I think I was, " Fertik said.

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The lab has given rise to Google's self-driving car initiative and did the early work on its augmented spectacles.

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The self-driving car will making the whole driving experience much more pleasurable, predicted Brad Templeton, the former chairman of the Electronic Frontier Foundation who has worked extensively with Google on their self-driving car.

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"We want to improve the quality of driving, " says Anthony Levandowski, the project manager for Google's self-driving-car effort.

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But the economics will change dramatically if Google or a car company decides to begin mass-producing self-driving cars.

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Isn't it telling that one of today's most eagerly anticipated technologies is a self-driving car, now on its way to being rolled out by Google?

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Google was awarded an autonomous car patent in 2011, and secured a Nevada driving licence for its self-drive car in May 2012.

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