Google says its service is for more tight-knit groups, rather than for all types of online interactions.
Google says its attrition rate has not changed in seven years, but it has clearly been rattled by some of the most recent departures.
Google says its Mini customers range from appliance maker Sub-Zero to the Nasdaq stock market, public-sector patrons such as the city of Bloomington, Ill. and the University of Oklahoma.
As smartphones come down in price and achieve greater penetration among the masses, Google says its free Android operating system will allow it to take advantage of the open Web to generate more advertising and search-related revenue.
Google says on its blog that the new Gmail will soon automatically adjust themes to better suit individual display resolutions and other factors.
The 15-year-old invitations and specialty-paper seller saw a 20% drop in traffic to lcipaper.com from Google, but says its rankings are showing signs of improvement since it started adding more detailed write-ups and videos for its 6, 000 products.
Google says it split its competition from Pwn2Own precisely because it aimed to force contestants to reveal more of mechanics of their work, a stance that ZDI counters would discourage the most innovative hackers from even displaying their exploits.
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Then, he says, Google turned its back on Skyfacet.com, condemning the site to Internet obscurity.
Google also says much of its data can't be tied to a person by name.
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Google says the modifications to its algorithms impact about 12% of U.S.-based search queries, and further changes rolled out earlier this month affect an additional 2%.
Kurt Abrahamson, CEO of the share-button company ShareThis and a former Google sales director, says he thinks neither Google search nor its core search ads are threatened for now.
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In addition, Google says that if everyone knew its algorithm, many would try to game the system.
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Great news then, and an initiative that Google says is the first of its kind for the company anywhere in the world.
In South Africa, for instance, Google says, 25% of its searches during the week are via mobile devices, rising to 65% on the weekends.
Because Viacom does not make them easily available on its own sites and thus, says Google, is missing a chance to connect with users, promote its content and generate advertising revenue.
Safely implementing OpenSocial's applications will require teamwork between Google and the sites entering into its new network, says David Glazer, a senior product engineer at Google.
Google says those malicious sites are flagged in its search results 12 to 14 million times daily to warn users away from pages that could steal their credentials or infect them with malware.
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Microsoft itself says Google has little chance at taking away its market share.
De Halleux, whose company has been involved with AdSense for Games since its early stages, says Google's platform appealed to Playfish because social games scale quickly and Google has a large ad sales team.
In its new privacy policy, Google says that, for logged in users, it can now collect and store quite a bit of information about you including your search queries, logs of your calls and your location (for mobile users).
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Despite its rapid growth, Sandberg says Google has managed to maintain a culture of openness, creativity and innovation.
"This is just where we started with a few friends to test the API in its early stage, " says Google Glass developer evangelist Timothy Jordan.
And far from representing a bold step forward, "Google Conversation, " says Blunsom, is largely a gimmick that represents Google trying to get maximum use out of its existing kit.
Google announced it was expanding its super-fast broadband network to Austin, Texas, the company says it is also bringing Google Fiber it to Provo, Utah.
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Google says it has been carbon neutral since 2007, offsetting its greenhouse gas emissions by signing contracts to purchase renewable energy from wind farms and the like and by buying carbon credits that help finance other green power projects.
"Netscape mooned the giant, " says one Google exec, noting Google welcomes Microsoft ads on its site.
Apple recently hit back with an advertising platform for its iPhone and iPad tablet that has terms Google says could limit competition.
Given its size and ambition, Sheth says, Google aims for products that can be used by a billion or more people, getting there via incremental software and features that it can improve as it watches and learns from how consumers take to new tools.
As for its auto-translation e-mail service, Google says this will be a jump forward for an increasingly globalized workforce.
It says its mobile apps, which come in iPhone, Google Android and BlackBerry versions, have been downloaded 8 million times to date.
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