Obviously, devices that do not have Play or other Google services do not activate with Google and therefore do not show up in Google Activation numbers.

FORBES: Android, China and Addressable Markets

Connecting more people to the Web world-wide creates more potential users of its Web-search engine and other services such as YouTube and its Google Play media and app store.

WSJ: Google to Fund, Develop Wireless Networks in Emerging Markets

The great majority of them come with no Google services: no Google Maps, no Google Play and no Gmail or Google Calendar.

FORBES: Android, China and Addressable Markets

Labeling all the services with the Google name seems like a smarter play, as it were.

FORBES: Can Google Play Microsoft to Beat Apple's iTunes?

The move comes as Google itself is attempting to become a major seller and distributor of professional video and music content through a variety of services, from its YouTube video site to the Google Play online-media store to its pay-TV service in Kansas City, which required deals with cable-channel networks.

WSJ: Google to Penalize Websites Flagged by Copyright Holders

Page, his voice still sounding froggy from a previous vocal problem, started off talking about recent successes in Android, the Google Play content and app store, Google Now, and other products and services.

FORBES: Google Tops Q1 Profit Expectations As Ad Price Decline Eases A Bit

NeoTV PRIME opens up the world of apps from Google Play, delivering access to a growing library of entertainment including movies, TV shows, and music from streaming services such as Netflix, Amazon Instant Video, HBO Go, Crackle, Flixter, Rhapsody, Pandora and many more.

ENGADGET: Netgear's NeoTV PRIME with Google TV gets official at CES HD