You want Google to back off on personalized search and data-sharing?

FORBES: We Have Met the Evil and It Is Not Google or Apple: It Is Us

Google has been testing a new feature that turns the Google.com search box into a personalized search of your Gmail data.

FORBES: Google Tests Personalized Search Of Purchases, Tickets, Dinner Reservations Using Gmail Data

By watching what people upload or who they follow, for example, Google can move towards a more personalized Web search inside the Gmail application.

FORBES: Social Media

The best experience so far has been from Google, if you have a Google.com profile, the main search page is personalized with a birthday banner just for you!

FORBES: 10 Ways Tech Helps You Have a Happy Birthday