The Google partner network had a significant impact too.
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Google partner sites revenue was up 20%.
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Google AdSense partner sites grew, on average, 23% each of the 4 quarters in 2010.
Or Apple and Google could partner with an upstart carrier willing to take on a big chunk of debt to grab the spectrum.
The company has been a featured Google Shopping partner and deploys technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants.
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These days Nordberg is coming around to partner Google's attempt to sell phones differently, too.
The difference is Google believes the partner model is now fundamentally different.
Google and Samsung partner in various areas, most tightly in mobile.
As I was looking at different opportunities I really thought back to my experiences I had when (Kleiner partner) John (Doerr) was on the board at Google and (Kleiner partner) Mary (Meeker) was on the board at Square.
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Most recently, he was vice president of Google's worldwide Partner Business Solutions group, where he was responsible for advertising platforms and services for Google's publisher and commerce partners.
The likeliest scenario is that Google goes in with a partner such as T-Mobile or Sprint, both of which are already in the Google phone alliance, or it joins with Frontline Wireless, an upstart whose powerful backers, billionaire venture capitalists John Doerr and Ram Shriram, are also seeking to open the nation's airwaves.
The likeliest scenario is that Google goes in with a partner such as T-Mobile or Sprint, both of which are already in the Google phone alliance, or it joins with Frontline (nyse: FRO - news - people ) Wireless, an upstart whose powerful backers, billionaire venture capitalists John Doerr and Ram Shriram, are also seeking to open the nation's airwaves.
Google is a solid partner, with money and aid in times where patent fights are underway.
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The move reflects the credit card company's drive to win over younger consumers and gives Foursquare a heavyweight partner as Google Inc.
Adobe is a good partner for Google, I think Google would have to do a lot of restructuring at Adobe to fit into their goals .
Bill Maris, managing partner at Google Ventures, had seen Glass as it has created and wanted to invest in the developers building companies and applications for Glass.
The company wants to invest in innovation, and just generally likes to have entrepreneurs hanging around, said Google Ventures founding managing partner Bill Maris in an interview.
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"We are delighted to be the first carrier to sign on as a partner with Google to deliver Google Wallet, " said Fared Adib, senior vice president of product development, Sprint.
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Few people have seen the ups and downs of startups more up close and personally than Kevin Rose, partner at Google Ventures and cofounder of Digg, the social news site that could have been Reddit but faded and is now trying for a comeback under new owner Betaworks.
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It hit me that a sell-and-partner strategy with Google could do ridiculously cool things for both companies.
But Google has also been pushing hard at the wireless industry and that has led to others questioning whether Google wants to be a partner or totally control the wireless space.
Addressing concerns expressed by many in the smartphone industry, executives for the companies say Motorola will operate as a separate business unit for now, so Google will be free to partner with competing hardware makers.
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However, Mr de la Mora also pointed out that the settlement "is the fruit of a US legal process, so outside of the US such initiatives could very well appear through the partner programme of Google, where we have ongoing relationships with publishers and copyright holders".
Finally, the move hastens the step of industry lockups, while cash-rich powerhouses like Apple, Google and Microsoft consider finding a partner for a wireless entrance before the realignment dance stops.
The dual status of several leading publishers as both partner and adversary to Google underscores their desperate need to hedge their bets in a digital world that they have yet to master.
In order to have a fully integrated ease-of-use experience on iOS, Apple either needs a dedicated Map partner, of which Google is definitely NOT one, or Apple has to provide its own service, and it is doing just that.
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One possibility, of course, is to become a Year Up partner, as companies like Google and Bank of America have done.
But Samsung has quickly surpassed HTC as the leading Android device maker by just about all meaningful metrics, and Google has chosen Samsung as the anointed partner for every Nexus phone since the first.
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