This is a bit rich coming from Microsoft, a convicted monopolist in operating-system software, which has also been known to squeeze out smaller competitors, but its anger that it has had to endure years of scrutiny by regulators, while Google has been left alone, is genuine.

ECONOMIST: Microsoft's bid for Yahoo!

Typical of Google, it has left the criteria for these scores a subject of mystery to prevent arbitrageurs from skirting the system.

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Another way to put this is that Google has a contestable monopoly and thus should be left to regulation by the marketplace: by people contesting their market and provision.

FORBES: Links 10 Oct: Have Newspapers Gone Crazy Over Google?

That fact has left the field wide open for Google (nasdaq: GOOG - news - people ) to do a little murdering of its own.

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Gideon Yu was previously the chief financial officer (CFO) at YouTube who left shortly after Google acquired it in 2006 and has moved to Facebook to become its CFO.

BBC: Google denies staff 'brain drain'

The mortgage crisis that has sapped the strength from once-hot home builders and banks has left the earnings power of tech companies such as Apple and Google untouched (so far).

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Aydin Senkut, who left with tens of millions of dollars after Google's initial public offering, has funded some 22 companies, including Mashery, a service for combining different Web software packages, and BuzzLogic, a service for spotting trends on the Web.

FORBES: Close to the Vest

Friedberg, 26, has an astrophysics degree from UC, Berkeley and left his job in business development at Google last summer to start Weatherbill.

FORBES: Send in the Clouds

Friedberg, 26, has an astrophysics degree from UC, Berkeley and left his job in business development at Google (nasdaq: GOOG - news - people ) last summer to start Weatherbill.

FORBES: Send in the Clouds