AdSense for Games is "an extension of the Google content network that allows advertisers to very easily gain access to in-game inventory, " says Sebastien de Halleux, chief operating officer at social games developer Playfish.

FORBES: Magazine Article

Sullivan argues that "knols"--Google's name for the individual pages in the new content network--will take high spots in Google's search results because people will create more links to pages that have a Google signature.

FORBES: Magazine Article

Indeed, Google recently gave people who repeatedly see ads on its content network the option to mute ads they see them too much.

FORBES: Move up http://i.forbesimg.com t Move down

As part of a nonexclusive arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused.

NPR: Yahoo Taps Into Google's Ad Network, Expertise