You won't find it in any site navigation, searching yields almost nothing, and the team at GenerationMP3 admit that they stumbled on it by chance (you can still find it via cached Google pages, which indicate that it was on the U.K. site's navigation at some point in recent history).

ENGADGET: Creative's DMP FX100 - low-end mystery player

On Saturday morning, upon the discovery of an additional card, we requested Google remove all snippets and cached pages related to Blippy.

FORBES: Blippy Apologizes For Google-Searchable Credit Cards, Announces New Security Plan

It contains a short summary of the page and a link to a snapshot of the page, called a cached version, that Google saved when it first indexed the site.

WSJ: Google Is Beacon In Web Confusion

Access is still blocked to the cached versions of web pages taken by Google as it trawls the Internet.

ECONOMIST: China backtracks on banning Google��up to a point

These cached links are destroyed the next time Google re-indexes the Internet, anywhere from a day to a month.

FORBES: Google Me Not