Drew Hilles, national director of audio for Google, points out that some of the company's radio ads won't be sold online but rather via a direct sales force focused on "relationship-based sales" with big clients, just as the company does already with some of its online ad sales.
Google's "Audio Ads" platform, an extension of AdWords, automates the process considerably, giving customers with an easy way to designate the time, station format, geographic market and demographic audience they are trying to reach and providing them with an "ad creation marketplace" where they can collect bids from ad specialists who can work with them to create their radio spots.
After coming up short with its attempts at an online audio library with Google Music in 2011, the Larry Page-led company does not want to fall behind again in the musical arms race.
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It utilizes a phone's digital compass, and read out the direction the user is facing, something that is apparently very important when navigating through public transport, while the audio component opens up Google Map features in a non-visual way.
The Parrot Audio Suite application, already available for free on App StoreTM and Google Play, will enable users to manage the connection of the two speakers and their audio parameters, as well as taking advantage of the existing setting capabilities like the positioning of the speakers in a room, the volume, the equalizer...
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The current iteration of Google Glass has a camera and microphone for audio and video recording, a touchpad for navigation and a gyroscope, accelerometers along with other sensors.
Google has launched several branded handsets and video and audio streaming devices in recent years.
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Other notable features include integration with Siri Eyes Free for iPhone 4S and iPhone 5 owners, Google Voice Search for those with compatible Android phones, Bluetooth audio streaming and an enhanced touchscreen interface that allows easier access to smartphone features like apps, music and making calls.
While the automated elements of Audio Ads may be new to existing radio advertisers, Google's online ad sales platform is one that many other advertisers new to radio are already familiar with, he says.
With SiriusXM on Google TV, we are giving even more consumers the ability to get the premium audio entertainment they enjoy from SiriusXM on their televisions.
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The Android 4.1 device's ports include Micro HDMI, TOSLink Optical audio, Ethernet, micro AB USB (for service and support only, Google says), and banana jack speaker outputs.
Google is poised to tap into that growing revenue source with or without Blinkx's image and audio recognition technology, says company spokesperson Brandon McCormick.
Asked by interviewer Joshua Topolsky about integration of streaming services such as Google, Netflix, Amazon and Hulu, Uhrman said the Ouya has the capabilities for streaming video and audio.
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It's never been a secret that pro-level wireless audio manufacturers are nervous about the Wireless Innovation Alliance's whitespace internet plans, but now that Google's taken the fight to the people directly, various equipment makers are starting to air their concerns publicly -- and with millions of dollars in gear and people's livelihoods on the line, they aren't being shy about it.
ENGADGET: Wireless audio manufacturers unhappy with Google's whitespace internet plans
To win, Google TV needs great hybrids of both cable TV and Internet, like search across all media, and potentially great audio.
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