The idea was to run banner ads and Google AdWords against the event calendars.
"That's what you're supposed to do: hire a marketing guy, buy Google AdWords, " says Houston.
As good as Google AdWords is, it is expensive and not terribly good at local marketing.
Combined with products like Google Analytics, Google Adwords brought the then fuzzy calculus of advertising ROI into focus.
What SMBs need is a platform for mobile marketing similar to what Google AdWords was for search advertising.
We looked at our options and the resources available to us and decided to give Google AdWords a shot.
Authors can use Google AdWords or social networking strategies to market their books far more effectively than publishers ever could.
With other user-friendly platforms, like Google AdWords , you should also be able to personally manage your online marketing and advertising efforts.
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For about two weeks starting April 10, the company detected around 30 instances of the Russian site's fraudulent link appearing beside Google Adwords.
The number one place on the planet for marketing spend is Google Adwords, and make no mistake about it, this is an increasingly finite resource.
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If implemented, an automated-buying process for small businesses could lead to new advertising for Twitter and also drive up prices for ads, which are sold on an auction basis a la Google AdWords.
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Most importantly, in 2000, Google AdWords was launched, and as revenue grew it became clear that Google was fundamentally an ad company, and that search was just the content vehicle that drew in traffic.
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To prove the market interest, the quartet had set up a Google AdWords campaign, spending a couple of hundred bucks on a text ad that ran next to searches for dentists, hair salons and landscapers.
Ever since Google launched Adwords in June 2002, the company has become a literal cash machine, offering consumers everywhere the capability, as advertisers, to launch highly targeted ad campaigns globally.
And how can Google's AdWords technology effectively be used to generate more business for my company?
Lindland uses Google's AdWords technology to help bring the joy and happiness of his fashions to the masses.
Donnelley (nyse: RHD - news - people ) to synch their customers' ads with Google's AdWords.
Atlanta-based Exploit Prevention Labs says criminals have been using Google's AdWords program this month to snoop on Web surfers with the hopes of eventually breaking into their bank accounts.
Many bloggers put post advertisements from services such as Google 's AdWords, but revenue for all but the most popular sites are usually on the order of pennies per day.
Donnelley to synch their customers' ads with Google's AdWords.
But unlike hidden paid links, says Google's Matt Cutts, Adwords advertisements don't bias Google's search results.
Salesforce's customers can now sign up for AdWords, Google's advertising service, right from Salesforce's website.
Now, this small business owner has given itself a competitive advantage, just as Google did in developing AdWords, instead of outsourcing its online advertising to Double Click in 1999.
The result, Google says, is that even AdWords campagins with thousands of keywords can miss relevant searches.
At the time, Google had four people working on AdWords, a program for selling the small text ads that appear next to related search results.
At the time, Google emphasized the tight connection with AdWords.
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When you consider Google stole a patented business model for AdWords from Yahoo!
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Remember AdWords came much later for Google after building better search.
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