His early career stints were in consumer goods marketing with Nestle and PepsiCo, both in Delhi, before he jumped into banking, joining Citibank India's credit card division in 1996.
Helen of Troy ( HELE) is a brand-name consumer goods manufacturing and marketing company.
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Many agencies have once again proven to be extremely useful partners in delivering the marketing goods.
Cluetrain started business people thinking about the internet as a marketplace and rethinking the way they marketed goods through traditional marketing and advertising.
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Further appreciation will cut into a rising real estate asset bubble, and give Chinese consumers more buying power by encouraging Chinese manufacturers to shift production away from the export markets, to making and marketing goods and services for the domestic market.
Good times among corporations have led many to invest heavily in software productivity tools, while those marketing consumer goods have boosted spending for software and internet-related advertising.
Not Steve Jobs at all however good he was at motivating the design team and marketing the finished goods.
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Section 201(d) of the Implementation Act authorizes the President to take such action as may be necessary in implementing the tariff-rate quotas set forth in Appendix I to the General Notes to the Schedule of the United States to Annex 3.3 of the Agreement to ensure that imports of agricultural goods do not disrupt the orderly marketing of commodities in the United States.
More than half of its revenues come from trading and marketing other people's goods.
An information technology consultant at a software services company in Bangalore is typically not up against a marketing executive at a luxury goods business.
The firm is now considering ways of marketing diamonds as branded luxury goods, marked with the De Beers guarantee of quality and untainted origin (see article).
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It's all so enjoyable that one risks missing the paradox that this highly symbolic language, as indispensable to the process of marketing politicians as to selling consumer goods, is equally the syntax of manipulation and propaganda, the sine qua non of those 30-second commercials that have debased political discourse around the world.
LiveGamer manages catalogs of digital goods for virtual items, pricing, coupons, marketing, virtual economies, storefronts and analytics.
Pepsi increased marketing efforts for its flagship products, goods like Frito-Lay, Gatorade, Quaker and its namesake cola.
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At least some portion of the cost on these products, Whitman said, was booked as a marketing expense, not as cost of goods sold.
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Marie Alexander of Quova, a Silicon Valley geolocation firm, points out that goods and services exist in physical locations, and marketing is traditionally done on a geographical basis.
They provide an alternative, virtual supply chain, one where the costs of creation, marketing, distribution and use of information goods have plummeted to something close to zero.
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For example, how to improve the profitability of a minerals company, reorganise the head office of a major multinational, or improve the marketing effectiveness of a retailer of consumer goods.
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Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.
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Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing and to reach a broader audience.
Nevertheless, it remains to be seen whether Cisco can really hold its own in this space against established consumer goods companies that have a bit more experience managing and marketing these devices, as well as the impending threat of more advanced smartphones.
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Culture, media and sport spokesman Baroness Garden of Frognal told him that "suppliers are paid the full commercial rate for their goods and services, and are bound by the 'no marketing rights' clauses in their contracts".
This topic was front and center of a conversation I had recently with Tom Herbst, Director of Marketing, Rums, for Diageo, a consumer goods company with a portfolio of world-famous drink brands, including Captain Morgan and Captain Morgan Black, the darker, bolder spiced version in the line-up of Diageo rums.
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He lived in Los Angeles doing sales and marketing for LG between 1980 and 1986, when Korean goods were the butt of jokes about poor quality.
According to Greg Welch, who launched Spencer Stuart's marketing practice and now heads the firm's global consumer goods and services business, the average CMO tenure has grown to just over 28 months in 2008, up four months since Welch started measuring CMO tenure in 2004.
And he is looking for people with skills in software development, marketing, finance, legal, and sales (with expertise in packaged goods and retailing).
Create detailed buildups for meaningful line items, such as revenue (price x volume by source), cost of goods sold (cost x volume), personnel (by each employee) and marketing (by channel).
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"Social games are quickly becoming another component of online marketing, " says Ravi Mehta, vice president of product at Viximo, a virtual goods company.
Especially the green marketer in me: I'm a chief marketing officer at Marcal, the segment leader in bath tissue, paper towels and other paper goods made from 100% recycled paper.
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