But Levi insists the customer already has the choice of 18, 000 authorised Levi dealers throughout Europe which guarantees good service, quality and range.

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Do their shoppers come looking for hotter deals on a product, a brand, or most anything else in that store, etc.? Or do they come expecting sustained high quality, good service, products that are durable and reliable, and for which they are willing to pay a bit more.

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"It is important all our equipment is in service so we can maintain a good quality of electricity supply to all of our customers who depend on our service, " he said.

BBC: Electricity sign

She said the decision had not been taken lightly but "it is one that is unavoidable if we are to create a high-quality postal service, offering good and secure jobs".

BBC: Consignia job cuts 'unavoidable'

With that in mind, the video rental company thought it would be a good idea to look at the quality of the ISPs (Internet Service Providers) consumers are using in America.

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"It clearly showed that public satisfaction with the service doesn't necessarily mean that the quality of the advice was good, " Ms Parker said.

BBC: NHS Direct call centre

We all want our goods and services, but before long, no one will want to buy a good or service produced by a human, because the goods and services produced by the machines, will be far better quality.

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