But Levi insists the customer already has the choice of 18, 000 authorised Levi dealers throughout Europe which guarantees good service, quality and range.

BBC: Jeans battle goes to court

She said the decision had not been taken lightly but "it is one that is unavoidable if we are to create a high-quality postal service, offering good and secure jobs".

BBC: Consignia job cuts 'unavoidable'

Do their shoppers come looking for hotter deals on a product, a brand, or most anything else in that store, etc.? Or do they come expecting sustained high quality, good service, products that are durable and reliable, and for which they are willing to pay a bit more.

FORBES: Selling More for Less or Selling Less for More?