So, AdWords should be part of any good marketing plan, but not the entire thing.
In other words, there is no way to tell the difference between a good company and just good marketing.
His answer is another prime example of how good marketing can rewrite history.
Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry.
Chinese companies tend to want American companies with really good marketing people.
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This is further evidence to support my belief that the business of market prediction is about good marketing and not about good prediction.
We are moving small and medium entrepreneurs away from subsidies to easy credit, and bringing in a good marketing network for these people.
Unfortunately, as smart as he was in realizing a good marketing opportunity, he turned out to be sadly dumb in his approach to public speaking.
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High salaries as a marketing strategy worked in the U.S., and it was hoped that this would be a good marketing ploy in China as well.
The Clinic certainly does some marketing, both by reaching out to doctors in various publications and presumably with the help of a good marketing and PR department.
The hotel reviewed the script and determined that despite the film's dark suicidal undertones, "Man on a Ledge" could be a good marketing opportunity, Mr. Croke said.
Hats off to Matthew Inman, The Oatmeal, for raising money for a good cause and for doing a fine job of showing us all how good marketing is done.
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The problem: it is easy to do a small study in a few animals or a few people, and reach some optimistic conclusion that can be spun into good marketing copy.
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" Adam Quinton, regional telecom analyst with Merrill Lynch in Singapore, agrees: "Both Thailand and Philippines seem to be demonstrating that a new competitor with good marketing and aggressive pricing can make inroads into the incumbent's position once nationwide coverage has been achieved.
They are good at marketing, packaging and convincing kids that they must have Apple products.
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Record companies are now so good at marketing that they have created a problem for themselves.
Good strategic marketing planning can achieve this delicate balance by applying fresh approaches to the annual planning process.
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"Good old marketing has convinced people that they should spend a lot of money on bottled water, " says Salome Freud, chief of New York City's distribution water quality operations.
In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme.
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In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG's "Life's Good" marketing theme.
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In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme.
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As good as Google AdWords is, it is expensive and not terribly good at local marketing.
Some companies, like Mindspring, seem to have been well nurtured on good management and marketing advice and a clear path to the money.
Very few seemed willing to accept any blame for failing to establish new niches based on good design, marketing or the use of technology, rather than cheap labour.
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Standard PR theory would suggest the company apologize, and step up its good-works marketing, whether giving away money or running more ads touting its commitment to alternate energy research, in order to combat the bad press.
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The good news is that marketing expenses likely will drop on a percentage basis as parents chat up your center at dinner parties.
Good PR and constant marketing needs to be going on here.
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