When little Leo arrived, the spinners benefited from some good luck - he was too late for Saturday's daily newspapers which ensured the birth got wall-to-wall coverage in the Sundays which thrive on hugely personal stories like this.

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Personality, a strong work ethic, good management and luck all play their roles too.

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Brand Keys wishes good luck to all the nominees and advertisers, too.

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Butterflies, too, she said, communicate good luck and prosperity to an Asian sensibility.

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Meantime, he admits Hutchison is "behind budget" in the U.K. wireless quest but nearing a profit in Italy, and he boasts that "we said, good luck to you" when the 3G license bids in Germany got too high.

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