We need more translation of good research into the popular domain to help people understand more widely what is the good research and what does it say.

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Some of your other tips such as getting variations of the domain and wrapping up a deal quickly are good pieces of advice.

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"Generally the topic is more in the public domain, with people talking about it more, which is a good thing".

BBC: News

"For companies looking to expand throughout Africa, it's a good way of creating a brand identity, " he said of the potential domain.

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While ICANN has been controversial, especially over its handling of the creation of new top-level domain names, such as .xxx, it has done a generally good job of organizing the Internet.

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"A good year for us was a 5% return, " said Scott Ross, who co-founded Digital Domain in 1993 after serving as general manager of ILM.

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