And if you walk through a well-to-do place like Teddington, you can see children's T-shirts in the shop window with the only slightly ironic slogan "My daddy's rich and my mother's good looking".
And a good few, presumably with Junior by their side or with Daddy's credit card details on hand, have clicked through to the e-commerce website link, the cleverly named Hampstore.com, where you can buy hamster mugs, key chains, bumper stickers.