Failure to provide good customer service or a good product at this stage often results in a decrease in the customer base, forcing the entrepreneur back to step one to find customers to purchase their product.

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Back then, when Martha the Human Brand was found guilty on all counts, the brand lost a good deal of trust among her then-loyal customer base.

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In addition to multiplying the potential customer base severalfold, the rollouts provide a good opportunity for taking stock of the progress NIM has made so far.

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Now that things are back to the way they always were, it paints the company in a feel good, consumer friendly way that shows how responsive they are to their customer base.

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Failure to adapt to these new market conditions will result in a drop of profits at best and, at worst, will make your company irrelevant, erode your customer-base, and ultimately force you to close your doors for good.

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