Perhaps the time to go it alone for Nokia has come and gone.

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With 61 minutes gone and the home crowd growing increasingly impatient, Cresswell decided to go it alone, his 20-yard effort drifting just wide of Chamberlain's left post with the goalkeeper beaten.

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But the reason it had gone down so badly shouldn't be laid at his door alone.

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"Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone, " says a spokeswoman for the university.

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