We imagine Health and PowerMeter are already plotting their trip down south, to get in a few thousand rounds of golf with Video Store at Pebble Beach.

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Golf's presentation video included stars of past and present including Jack Nicklaus, Phil Mickelson, Ernie Els and Woods.

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More precisely, golfers love the game because the geniuses at EA have somehow managed to make video game golf as intensely frustrating as the real game.

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This new experience is designed to make exploring everything from textbooks and jeans, to video games and golf clubs, easy, fun, fast and incredibly useful for iPad owners.

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Much of the tutelage from famous pros you see in the print editions of Golf and Golf Digest now comes to life in video versions on their websites and mobile apps.

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In the case of the trading cards, for example, Upper Deck sold 92% of its golf cards in the U.S. The video games that Goosen endorsed had a U.S. market share of 70%.

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Off the golf course, he endorses watches (Rolex), video games (Electronic Arts) and trading cards (Upper Deck).

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Recently he came into the Forbes studios to do a video interview with me on the role math has played in his golf career.

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