The industry response has been charity, through non-profits like the First Tee Foundation, backed by everyone important in golf: the USGA, PGA Tour, PGA of America and the LPGA, along with the Tiger Woods Foundation (scholarships and summer camps) and countless local junior golf programs.

FORBES: Can Golf Be Saved By Capitalism?

Second, those two programs subsidize those other non-revenue sports like golf and lacrosse.

FORBES: Student Athletes: Don't Count Your Stipend Blessings Just Yet

The concept was launched by Joshua Jacobs in 2003, when he had the bright idea to cross the declining notion of teaching golf to kids with the fast growing and red hot trend of after school enrichment programs.

FORBES: Can Golf Be Saved By Capitalism?