As his PGA effort gained momentum, Campbell leveraged his contacts into further opportunities to search out endorsement contracts for golf apparel and equipment.
Each has six separate sections: team sports, golf, apparel, footwear, lodge and fitness.
Nike is a dominant player in golf and tennis apparel.
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To stay active, boomers also buy more sporting-goods equipment, like golf clubs and sports apparel from Nike (nyse: NKE - news - people ).
But weakening demand for once-big sellers like athletic shoes, golf equipment and licensed team apparel will make for a tough comeback.
This group buys a lot of golf balls, equipment and apparel.
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With Tiger off to a hot start with three early season wins and the established favorite at the upcoming Masters, Nike hopes for an equally hot start for its golf shoes, equipment and apparel lines.
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It used to be divided into categories of products (shoes, apparel, gear like golf clubs).
Endorsements will be the first to go, then the apparel business and possibly the cachet of golf-course design.
For example, he has deals that require him to use TaylorMade golf clubs and golf bags (owned by Adidas) and Titleist golf balls and golf gloves (owned by Acushnet) while wearing Izod apparel during play.
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The counterfeiting of golf merchandise clubs and balls, but also bags and apparel is a whopping business.
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Being an equal opportunity exploiter, this con artist also deceived the for-profit sector when he victimized Vola LLC (an athletic apparel and footwear company located in Richardson, Texas) and Golf Technology Xtreme Inc. (a manufacturer of golf clubs) as part of his scheme to obtain golf clothing, equipment, money, and other things of value.
In 2008 it partnered with Element 21, a Canadian golf-club maker, to develop processes to slice and encapsulate the aerogels into something apparel makers could use.
The worst kept secret in golf was confirmed today when Nike announced the signing of Rory McIlroy to a long-term endorsement deal that covers apparel and equipment.
FORBES: Rory McIlroy Joins Highest-Paid Athletes After Blockbuster Nike Deal
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