And the world's largest mall, soon to open in Dubai, boasts a vast indoor aquarium, a supersize indoor gold souk modelled on traditional Arabian markets, and an Olympic-size ice rink.

BBC: If you build it, how do you make them shop?

In searching for a home for the museum, Ghubash turned down a free site in Dubai's official heritage district for an old house in the historic Gold Souk neighborhood she grew up in.

CNN: STORY HIGHLIGHTS

Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the PlanOn a sunny day a few years ago, my husband, Greg, and I were wandering the streets of the Gold Souk in the old part of Dubai.

FORBES: Why Do Our Decisions Get Derailed?