What about the Bre-X scandal of 1997--when promises of a mountain of gold in Borneo turned out to be a few ore samples salted with gold dust?

FORBES: Gold Rush

Gradually, beginning in the 1960s, it bought and merged its way to new drinks and snacks, from Frito-Lay and Mountain Dew to Rold Gold and Gatorade.

FORBES: Pepsi's New Challenge