FedEx's tracking system is still the industry gold standard (see map, p. 148).

FORBES: Start the Ground War

With best pal Daniel Stern and cadging kid brother Jon Lovitz, Crystal heads West again, this time to hunt for gold, using a map he finds in the hat of the dead trail boss Curly (Jack Palance).

NEWYORKER: City Slickers II: The Legend of Curly��s Gold

What they lack is a map to the hidden gold mine.

FORBES: Corporate Venture Capital: Big Business Can Spur Innovation

Bill Paxton and William Sadler play Arkansas firemen who follow a map to a stash fo priceless gold church relics in an East St.

NEWYORKER: Trespass

Luxembourg chef Lea Linster's gold medal in 1989 put her tiny rural restaurant on the map and boosted her cookbook sales.

FORBES: Magazine Article