Americans of a certain age might recall a time when airlines were the gold standard of customer service, when champagne flowed freely and every passenger received a hot meal.
The Business Gold Card will offer its small business customer base the ability to earn rewards through the ever-wider area of social media and online advertising in general.
Customer service is without doubt a huge arrow in the marketing quiver, and a smart customer service representative is worth his or her weight in gold.
Gold fell earlier in the week, but DeFalco and some other market watchers said that may have been related more to the problems regarding customer funds at now-bankrupt firm MF Global than to the near-term desirability of gold.