But the image of so-called new Russians wearing heavy gold chains to the supermarket is changing.
They talk about "very old gold chains, diamonds and precious stones which cannot be valued in terms of money".
Husbands, starting with me, will force their wives to turn in their gold chains for diamonds or, even better, Treasury bonds.
They say they crossed the Sahara on foot, but many cruise the camp decked in gold chains, designer clothes and mobile phones.
Locals also wonder how the marines could have mistaken the simply dressed goatherder for the drug-smugglers they say regularly slink across their land, glittering with gold chains and extravagant rings.
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Other competitive categories included The Fastest Time for Five People To Each Sit in All Five Seats of a Prius, Heaviest Mass of Gold Chains Worn in a Prius and Most Bubble Gum Bubbles Popped in a Prius in 30 Seconds.
His biography was 1980s pop-culture lore: A shining star at GM who developed the Pontiac GTO, DeLorean had a flamboyant lifestyle (chest-hair-displaying V-necks, gold chains, a preference for, as he put it, "women who are dramatically less educated than I") that clashed with Detroit's conservative culture.
Mrs Rodgers also discovered some of her jewellery was missing, including gold rings, earrings, chains and a rectangular pendant given to her by her late husband, Roy, on their 50th wedding anniversary.
Local historian and marine archaeologist, Teddy Tucker (who runs the Bermuda Underwater Marine Institute) discovered the site in 1955 and unearthed many gold buttons, precious stones, chains and the famous Tucker Cross, an emerald studded crucifix made by Incan natives.
If a modest recovery continues in the U.S., top casual-dining chains stand to prosper and having two good brands is gold for a franchisor.
China has jewelry chains with a least 1000 outlets or more across China, according to the World Gold Council.
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