The question is: will what happened to gold also happen to Apple?
It must be frustrating for Tim Cook to know what he has in Apple is gold but he cannot show his hand until later.
Before it was Facebook, it was Apple, gold ETFs, Netflix, General Motors, Worldcom, Enron, or whatever the flavor of the month was at the time.
Neighborhood Computer Store's Andrew Gold, who says he has sold Apple products for 25 years (Apple was incorporated in 1977), says his sales are off 80% since Apple opened its first store.
Dell and Hewlett-Packard, each of which submits more notebooks to the EPA for rating than Apple, also have products with gold ratings.
Because Apple struck a nerve (and gold) with the iPhone, consumers finally became comfortable relying on their mobile phones for much of their information and entertainment.
How can Apple ( AAPL) shares and the price of gold move in the same direction, each crushing the general market, when the argument for one is so opposed to the argument for the other?
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According to Hughes' website, this iPhone includes 600 flawless white diamonds, a full solid gold dressing and 53 diamonds on the rear that make up the iconic Apple logo.
The BBC's Blue Peter programme has honoured Apple's design chief Sir Jonathan Ive with its highest accolade - the gold Blue Peter badge.
In a New Year letter to investors, David Einhorn listed gold as one of his Greenlight fund's top five holdings along with stock in Apple, Cigna, General Motors and Vodafone.
Meanwhile longtime rival Apple (nasdaq: AAPL - news - people ) hit a gold mine in digital music, and search engine Google (nasdaq: GOOG - news - people ) evolved into a new threat as it moved from upstart to online goliath.
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