As such, they appeal to a different class of customers, carving out wholly new markets for themselves before going on to have the industrial Goliaths' business forlunch.
In the old days the tried and true method was a three-martini lunch followed by an hour or two in the office before going out for happy hour cocktails.
Jonathan Miller, the former CEO of AOL who had been a board member before going to work for Rupert Murdoch, nodded with knowing approval when we discussed it over lunch.