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This line of thinking ignores the principle of indirectness (or obliquity), which shows that in a complex interactive environment, a direct focus on a single goal can elicit reactions which tend to prevent the achievement of that goal.
FORBES: Is Delighting The Customer Profitable?
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"This is just the first study which was focused on the idea that men of a certain age view sex as a highly desirable goal, and if you present them with a provocative woman, then that will tend to prime goal-related responses, " she told CNN.
CNN: Men see bikini-clad women as objects, psychologists say
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Those customers tend to have a very specific goal and a strong idea of what they want to do with those orders, be it entering or exiting the underlying market as investors, protecting their equity investments, gaining incremental income over and above simply holding a stock or exchange-traded fund position, or seeking to gain additional leverage.
FORBES: Examining The Options Flash
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These concerns tend to be raised by interests whose real goal is making sure manufacturing stays onshore: American manufacturers and the unions that represent their employees.
FORBES: Mike Daisey and Empathy
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But statisticians, and the FDA, tend to toss out studies that don't make their main goal.
FORBES: Magazine Article
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And regulated entities tend to comply with the specifics of the regulations, not with the goal of the regulations themselves.
WSJ: Chris Berg: The Real Reason for the Tragedy of the Titanic