Though, sources claim that previous talks towards that goal have hit roadblocks over leadership and headquarters location.

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Presently, the Waltham, Mass. center is the vaster of the two, and it's Verizon's goal to stretch the California edition to (roughly) match the original location.

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Increasing brand awareness was the also goal for his startup, says Chris Mirabile, a founder of the Facebook location-based service The Hotlist.

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