Rather than following rivals with SCR, he decided, fatefully, to go with his gut.

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Do as much research as you can, she says, and go with your gut -- find someone who will answer your questions.

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And, he says, it gave him permission to go with his gut and trust his intuition, while still remaining rigorous in his approach.

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"You need to go with your own gut instincts and not let people around you push you into things, particularly if they're consultants, because when the campaign's over, they disappear, " Huckabee said.

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And ultimately you have to go with your instinct, your gut sense of the world and of men.

WSJ: Gut Time

In the course of a single song, Brandi Carlile can seduce you with a whisper and then go right for your gut.

NPR: Brandi Carlile Goes Straight for the Gut