When something is valuable people will go to great lengths to recycle it: and gold and the precious metals are valuable so people do go to great lengths to recycle them.

FORBES: New York City: Where the Streets Are Paved With Gold

In short, we go to great lengths to know potential customers before deciding whether or not to do business with them.

CENTERFORSECURITYPOLICY: UBS adopts new anti-terror policies

"I go to great lengths to make it seem like you could do it, " he explains in a large, sparsely decorated office that looks out on L.A.'s Miracle Mile.

FORBES: Magazine Article