The process of doing so is not as straightforward as it sounds, because something might simultaneously explain both air-traffic and growth, and so it is necessary to gothrougha complicated econometric procedure to purge any correlation of air traffic and growth of variables that might explain both.
But the problem is you're then asking all these women who are then undergoing IVF to produce fewer embryos with, as a result, lower likelihood that they will end up with a live birth, and they'll have to gothrough the procedure again.