Gareth Williams was one of them - he got into the idea when he found out how difficult it was to book a flight to visit his brother and go ski-ing in the French Alps.
Buttermilk is an easy mountain with lots of green and blue terrain, but is also the home of the X Games, so teens and tweens love to go where their idols ski and ride.
Each winter, 1.25 million British people go skiing and the industry wants more of these to realise it is possible to ski outside the traditional months December to March.