While the English language offers no direct translation of Philotimo, American citizens uphold this essential concept every time they volunteer in their local community, dig deep into their pockets to donate to charity, or generally go out of their way to improve the life of their neighbor.
"Retailers need to go out of their way to provide friendly customer service, because everybody's going to be out there screaming value, " he says.
Why did the Saudis go out of their way to stand by Mr Sharif?
Outstanding leaders go out of their way to boost the self-esteem of their personnel.
Those that do permit driving go out of their way to make it painful with exorbitant parking fees.
People are too busy today to go out of their way to find you, recognize and reward you.
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Despite the breed's popularity, Westminster judges don't go out of their way to throw the Labrador a bone.
They go out of their way to warn that unpredictable impacts of climate change could have unforeseeable consequences.
Have a great reputation and people will go out of their way to do virtually any of those things.
Many women in positions of leadership I know go out of their way to help younger women in their organizations.
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In the current mistrustful investment climate, companies have to go out of their way to explain how compensation packages are designed.
They go out of their way to be creative and find new ways to uniquely motivate each member of the team.
Most professional athletes go out of their way to delete or dilute every truthful or potentially offensive thing about their off-court personalities.
The only problem is that not one of those friends has decided to go out of their way to express that preference on Facebook.
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Perhaps some of the trustees didn't go out of their way to tell Hank he was a beneficiary because his parents didn't want him to know.
Personally I have experienced a wide range of customer service standards - from disinterested and unhelpful staff to those who go out of their way to help.
Rarely are people easy to read, especially because stars often go out of their way to be modest, and divas work hard to insulate themselves from criticism.
Two McCain advisers seemed to go out of their way to say they thought the media's scrutiny of Palin was not sexist: former Ohio Congressman Rob Portman and eBay CEO Meg Whitman.
If the black vote can be taken for granted by the Democratic Party, why should Democratic candidates go out of their way to meet black concerns over education, health care and jobs (black unemployment is running at 8.7%, compared with a rate for whites of 3.8%)?
The work to be done is a combination of training women in how to raise capital through organizations like Own It, Springboard and Astia (I am also training small groups of women to do this in my Double Digit Academy) and ensuring firms with capital go out of their way to consider women-run companies.
Maybe they could go out for dinner on their way to the hospital.
So big was the attraction of China that all of the leading companies to go public went out of their way to associate themselves with the China market.
We only crossed paths a few times on this campaign and had to go out of our way to do it because their schedule was so heavy.
He did though go out of his way to praise his party for their resilience and grace under fire.
Since January, Israel has stopped Palestinians from travelling through its airports, so their only way out is to go to Amman airport instead.
"Even simple things like arthritis are made worse and that will have an impact generally in the way that people can live their lives, go out to work and so on, " he said.
Quietly, he was encouraging them to go to school hoping it would be a way to get girls out of their situation.
"So, we've got to figure out some way to convince people that whenever warnings go out it's for their own good, " Brown said.
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