If you were to go online today to search for IT jobs, the chances are that you would find a list of technical skills that an employer wants from a new employee.

FORBES: Are You Hiring for IT's Past?

While our growing digital footprints have made it easier for anyone to find personal information about anyone online if they go search for it, new communications tools are marrying that trail of information with the message, making it easier than ever for the recipient to uncover more details.

WSJ: The End of the Email Era

Go online to any school in the country and search for their marketing doc students.

FORBES: CMO Challenge: Getting Value Out Of Data

"People can go online and register their journeys - the system will then search for a matching partner to help them on their journey to work, " he said.

BBC: NEWS | UK | Northern Ireland | Hospital plans for Westlink works