He decided to go negative right as we're counting down to the Iowa caucus.
"We're under no illusions but to go in with a negative attitude to start with is not the best idea, so we need belief, " he told BBC Sport.
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He didn't go negative, failing to mention Kerry by name in stressing a unified, nonpartisan message.
And while Grubman was reluctant to go negative on a falling sector, he bailed out earlier than some rivals--who haven't been called to Congress.
As the older Mr Bush's negative rating topped 40 points, twice that of his opponent, the reluctant patrician took the decision to go negative.
In investing, big scandals tend to produce deep scars, but it sometimes pays to let go of prejudices and to abandon negative connotations of a company that went through the wringer in the past but has since turned its act around and guilty parties are sent to jail.
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"Our profits are going to go negative in the first two years, " he says.
"But even in this campaign, John was hesitant to go negative, " Mr Davis says.
There is a branch of journalism that believes the way to attract more readers is to go negative.
This created an opening for Obama, who had been somewhat constrained by his own pledge to be the candidate of "change, " and by implication, not to go negative.
Markowski uses forest-based terminology to classify companies: seedlings and saplings are companies on the make, while kindling refers to companies with negative operating cash flow that are ready to go in flames.
Fell felt that Cambridgeshire, who went into the match in second place in the division, one point behind Lincolnshire, had taken a negative stance in not trying to go for a victory.
With this project we heard there was some local concern about a negative effect on tourism, so we decided to go one step further than usual and create a tourist attraction to leave as our legacy.
We have a long way to go and we should expect high unemployment, low or negative growth, bankruptcies, bear markets, foreclosures.
But if he wants to win over independents and undecideds, he should not go big by going negative.
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Many go into a state of denial or try to come up with methods to deflect the negative feedback, she adds.
If the recovery falters, the BoJ could go further, exploring the use of negative interest rates on bank balances, which would encourage banks to lend money rather than hoarding it at the central bank.
That play, while doubtless the right move for the long term, results in a short term negative as opening new markets is costly and it takes some time before they go from cash draining to cash producing.
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The negative headlines, waiting lists and rising consumer expectations may finally be encouraging more people to go private: the number of patients covered by private medical insurance did go up by 3.4% between 1997 and 1998, mainly through corporate policies.
"We suspect that the latest batch of negative headlines over the remuneration report at the AGM was the last straw and Moss had to go, " said Barrie Cornes at Panmure Gordon stockbrokers.
The closer inflation is to zero, the harder it is to get the negative real interest rates often necessary in a recession, since nominal rates cannot go below zero.
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We need a shift - there's a lot of negative football in the world at the moment and we need to change that and really have a go at teams.
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"If they are transparent about results of a review, I think that could go a long way to build confidence back among passengers or any prospective passengers who are reviewing some of the negative media coverage, " he said.
Throughout every permutation that I ran, the tuition variable had a statistically significant and negative effect on partying, meaning that as students pay more in tuition, they are less apt to go out and party.
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