And it could also suffer from what happens when network effects go into reverse.
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But none of this means the shift to cloud computing is about to go into reverse.
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If the markets believe Italy is 'saveable', a virtuous outcome is possible and contagion will go into reverse.
If either of these trends go into reverse, consumer banking would cease to be such a reliable money-spinner.
CBI's chief economist, there are good reasons to expect that the recent earnings boom is about to go into reverse.
As a result of share fever, when share prices go into reverse more people will be affected than ever before.
The risk now is that this could all go into reverse, as plunging share prices dent consumer and business confidence.
Where and when will their operations go into reverse let alone stop?
If, on the other hand, it has gradually dissipated over the aeons, the universe's expansion could eventually slow to a halt, or even go into reverse.
Without massive cuts in entitlements, which are not likely to happen in whatever deal the politicians come up with, the economy in 2013 will either continue to limp along or actually go into reverse depending upon how high taxes are raised.
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If expectations are disappointed, all these could go painfully into reverse.
Industrial firms, having spent years becoming ever leaner in their production techniques and, in the process, making themselves more vulnerable to these sorts of supply shocks, will now have to go partly into reverse, giving up some efficiency gains to become more robust.
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