But the actual television coverage as they go to commercials showing a paddle wheeler on theriver, chefs cooking inthe kitchen, street performers in Jackson Square or jazz trumpet players playing inthe clubs, those kind of high def commercial spots on a broadcast that has over a billion households around the world are something that we could not begin to buy.
The water has to percolate through the soil, it's got to go through unsaturated rock, it's then got to go to the aquifer, and then it's got to be transported and discharged intheriver.