"My whole company is about comfort and looking your best: Get dressed and go out and save the world instead of worrying about how you look, " she says.

FORBES: Style

Basically you show up at a counter as if you were entering an aquarium or movie theater, choose your package, pay, and then go behind the counter and get dressed.

FORBES: The Two Coolest Bars in Las Vegas - And Soon, New York

And finally I get dressed, I go downstairs and I'm walking out to the car, and my umbrella blows open -- and I'm soaked.

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