Achieved by exciting senior executives at Fortune 500 companies on go-to-market brand strategies, innovating new brands, building key client relationships and helping them generate billions in new business growth.
FORBES: 4 Consumer Trends That Will Drive Marketing Growth In 2013
On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units suffer by comparison.) The warmth and fuzziness, he hopes, will trickle down.
Industry analysts expect Capellas eventually to go one step further and launch a new brand and payment network that competes head-to-head with Visa and MasterCard.
With that glorious high-res display on the Chromebook Pixel, it only made sense that Google released a brand-new photo app to go along with it.
Brand-name institutions are unlikely to go bust, says Mr Denneen, but they may have to curb needs-blind admission, or hire fewer star professors.
ECONOMIST: Many American universities are in financial trouble
It will be the central hub of your online presence and will become the go-to place for people to learn anything and everything about your brand and writing business.
From the get-go, the brand knew they had a challenge: to retrain consumers to view acne treatment and skincare as a regimen rather than the spot treatment they were accustomed to.
Earlier in 2012, the brand led some right-wing consumers to go elsewhere for their daily cup of Joe after it supported a gay marriage bill.
FORBES: Coffee-Drinking Democrats (and Conservatives)? Party Lines Differ Over Starbucks
GM, which is pushing Chevrolet as its principal global brand, decided to go ahead with the shirt-sponsorship beginning in 2014 despite the departure of Mr. Ewanick and after changing the agreement's terms, the people said.
Still, you would think that Hong Kong would go to say a Hong Kong-born label like Shanghai Tang, a brand that patterns itself after Ralph Lauren, for its uniforms.
FORBES: Who Will Be The Best Dressed Athletes At The London Olympics
"When my husband and I go to restaurants, that's the brand we look for, " says the 31-year-old former vegetarian.
So as not go over the edge, a brand that finds itself in this situation must do whatever it takes to re-establish the trust of those on whose popularity it depended.
FORBES: In The Pink: A Branding App Strong Enough To Weather Political Storms
应用推荐