Instead, recognize that mobile devices require specifically-designed content and fresh go-to-market tactics, as well.
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Empower your sales team to become an active participant in your go-to-market campaign development process.
When they were done, you knew their target customers, their business models and their go-to-market strategies.
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If you cannot come up with a solid go-to-market strategy, then you should probably not start the business.
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As a result, a company like Box.net will likely come up with a go-to-market roadmap for its strategic investors.
Because it would seem that that go-to-market model would lead to the TV.
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You have all of these different ways to variabilize your initial go-to-market costs.
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We can aggregate and analyze data to better understand consumer trends, and then apply those insights to our go-to-market campaigns.
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In terms of advice for pitching a deal, Karim says that a company needs to think seriously about its go-to-market strategy.
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To win in China, marketing strategists must have a rigorous, fact-based process for making decisions about expansion opportunities, targeted consumer segments, and go-to-market models.
Moises created a team to focus on the go-to-market aspect of innovation.
Second, the go-to-market execution (as it's called in the industry) was imperfect.
For example, our go-to-market strategies are translated versions of our traditional campaigns.
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Sure, we had some discussion about not counting on it too much, and the importance of building other relationships and other go-to-market channels.
Dell is also planning significant investments in its sales and go-to-market capabilities in order to ensure the acquired businesses can be successfully integrated.
If a particular technology, or even vendor, attempts to encompass more than one of these categories watch for trouble in their go-to-market and sales strategies.
Many of the Boards have made significant contributions to our business and will continue to play a critical role in our go-to-market and architectural direction.
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Alternately, it could signal that several carriers were interested and Samsung accelerated its usual go-to-market strategy to deliver the phone to as many partners as possible.
AutoTrader, a US media and software solutions provider to automotive dealers, decided to untangle its myriad go-to-market organizations after making four acquisitions in two years.
"When we talk to people who love their QWERTY smartphones, it's evident this segment is passionate about their keyboards, " said Mark Shockley, senior vice president, Go-to-Market, Motorola Mobility.
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Most of them are being tasked with coming up with new go-to-market strategies that take into consideration a new consumer empowered by technology and in control of the conversation.
Achieved by exciting senior executives at Fortune 500 companies on go-to-market brand strategies, innovating new brands, building key client relationships and helping them generate billions in new business growth.
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In the U.K., Tesco supermarkets sell everything from groceries to cars to mobile-phone subscriptions in your business, do your go-to-market strategies match the evolving market dynamics your customers are embracing?
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"With the Motorola ELECTRIFY M, we focused on putting a premium smartphone experience in a compact and convenient package, " said Jeff Miller, corporate vice president, North America Go-to-Market, Motorola Mobility.
One catalyst driving the push is the proliferation of social media mining tools, which allow companies to test and tweak new go-to-market strategies in real time and without the need for an actual focus group.
What is your go-to-market strategy?
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The Nook Tablet will go head-to-head with market leader Amazon, whose Kindle Fire tablet goes on sale later this month, along with Apple's iPad.
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Southeast Asia has become the go-to market for investment banking in Asia, after a year of hot IPOs and multibillion-dollar acquisitions by Thai billionaires.
Southeast Asia has become the go-to market for investment banking in Asia, after a year of hot initial public offerings and multibillion-dollar acquisitions by Thai billionaires.
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