But even with that recent success, odds are against GM making Buick a go-to option for large numbers of drivers below the age of 50.
Buick and GM sales both were up 19%, and Chevrolet was up 10%.
It has done quite well in overseas markets, especially in China, where GM compacts such as Buick Excelle, Regal and Chevrolet Lova have surpassed competitors.
Members of the Obama administration's autos task force asked about getting rid of Buick in 2009, during GM's government-funded trip through bankruptcy court.
Still, Buick draws many buyers from other GM brands, said Alexander Edwards, president of researcher Strategic Vision.
It has been standard equipment on most GM products across all its brands, like Buick, Cadillac, Chevrolet and GMC, since 2002.
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Sometimes whole segments disappear, like big station wagons, taking with them cars like General Motors ' (nyse: GM - news - people ) Buick Roadmaster wagon.
Burnett is already a GM agency, handling the GMC truck brand and Buick.
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GM's auto sales, which include Chevrolet, Buick and Cadillac, increased to 172, 969 units.
GM's new cars, like the Pontiac G6, Buick LaCrosse and Chevrolet Cobalt--all of which are huge improvements over previous versions--are nonetheless failing to generate much excitement on dealer lots.
In the last four years GM has eliminated 15% of its dealerships, partly by encouraging separate Buick, Pontiac and gmc outlets to combine under one roof.
Cardboard shipping materials from various GM plants are recycled into sound-dampening material in the headliners of the Buick Lacrosse and Verano to help keep the cabin quiet.
The Outlook is a version of GM's full-size crossover family that includes the GMC Acadia, Buick Enclave, and Chevrolet Traverse, while the Sky is a rebodied Pontiac Solstice.
On Apr. 20 General Motors (nyse: GM - news - people )' Rick Wagoner unveiled a new Buick model at the Shanghai Auto Show, at an event Carlson ran.
Buick is mostly in business because of China, the leading buy of that GM model, and the No. 2 economy has long beat the U.S. as the global auto market to be in.
In all GM has 12 joint ventures that offer the broad line of vehicles and brands sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands.
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