Soon, Bell hopes, Penthouse Media Group will have a place on the screen and its bar will glow green.

FORBES: Dangerous Curves

The promised land at day's end, where gelid martinis--conical pools of bliss--glow with platinum dew and sit atop their long pelican legs on the mahogany bar, sentries overlooking bowls of salty nuts.

FORBES: Set 'Em Up, Joe