Polling was conducted for BBC World Service by the international polling firm GlobeScan and its research partners in each country.

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GlobeScan, which polled 500 adults in 24 countries, found that 63% of Britons have little or no respect for their banking sector.

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Fieldwork for the latest poll was carried out between July and September of this year by the polling firm Globescan on behalf of the BBC.

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"Some companies are just starting to understand the benefits of having their employees understand the internal CSR field, " says Chris Coulter, president of Globescan, a research consultancy on reputation, brand sustainability and trends.

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