Many brands have been around for more than a century, but the past two decades have seen many more displaced by new global names, such as Microsoft and Nokia.
That could make it difficult for the chain to differentiate itself from other online rivals in the already crowded space in China, where it would have to compete with the likes of global names Walmart (NYSE: WMT) and local giants like Jingdong .
They will buy global household names like the ones I have been recommending in my recent columns.
United's Chinese sponsorship deals are just the latest in a series of at least a dozen agreements with global brand names in 2012 as the club has tried to pay down debts from a 2005 takeover.
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Major European banks like Banco Santander, Barclays, Deutsche Bank, and HSBC are all down over the past five days, while global American names like JPMorgan Chase, Citigroup, and Goldman Sachs are also in negative territory.
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The BFC is taking designers to Hong Kong next month, and to Beijing and Shanghai next year, says Harold Tillman, its chairman (pointing to Paul Smith and Stella McCartney as examples of global British names who started small).
The list of winners includes some big global brand names, such as Sweden's Volvo , which makes heavy trucks--Volvo's auto business was sold to Ford Motor (nyse: F - news - people ) in 1999--and gained 68%.
Ten years ago what was then FORBES GLOBAL published 100 names for the first time in a China Rich List.
Names like J2 Global, NetEase and eResearch were big winners for Oberweis last year.
The European Registry for Internnational Domains (EURid) and UNESCO will share their latest report on the global deployment of Internationalised Domain Names (IDNs).
The area, formerly a village called Shangdi, is now dotted with buildings sporting the names of other global tech giants, like Oracle and Siemens.
At Deloitte, a business-advisory firm, which has more than 57, 000 people in its global Yammer network, clients' names may not be mentioned at all.
And these new exchanges have obscure names like Getco, Bats Global Markets and Direct Edge.
The major news out of ICANN, the global non-profit that regulates domain names, is that brands can now purchase their domain extension.
Still there are others from Primary Global who have not been charged but whose names were disclosed during the trial of James Fleishman.
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In the U.S., MF Global was the first victim, but big names like Goldman Sachs, Morgan Stanley, Citi, and even JPMorgan Chase have suffered from investor anxiety and ratings downgrades, among other problems.
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The subcommittee asked for all documents related to meetings between MF Global officials and rating firms' employees, as well names of analysts involved in rating the firm's debt.
The mining industry, from metals to iron ore, has also seen earnings and outlooks take a hit recently, with names like Cliffs Natural Resources ( CLF) and Joy Global ( JOY) being sold as estimates soften.
It's not unusual for a device to be sold under a couple of different names for the purposes of carrier branding, or to distinguish a global GSM model from its US bound LTE sibling.
Liz Vanzura, a former Cadillac global marketing director who now heads up marketing at ad agency MMB Advertising in Boston, names Chevrolet's ads her top pick.
The world's most famous footballers--soccer stars, in American parlance--now make as much money as some of the biggest names in U.S. pro sports, buoyed by rising celebrity and global product endorsements.
Ballet, though sometimes territorial (the names of companies often reflect nations, cities or historic eras), is a global industry.
In a global market, cross-border partnerships can alter the scene, and create entirely new brand names, in very unexpected ways.
Reputation Institute, a global private consulting firm based in New York, recently ranked 100 businesses that have successfully established strong international names for themselves.
Nearly every company big enough to make it to the Global 500 operates across many borders, including most of the entries from the U.S. American names now make up 41% of the list, followed by Japanese with 18%.
Truecaller offers a crowd-sourced global phone directory app and online white pages that let you look up unknown phone numbers and match them with names as well as revealing when spam callers are trying to get through.
Chinese tech and consumer brands that have cemented a lead in the home market will intensify their global outreach and begin to stand out as quality goods and services that can compete with North American and European names.
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"It has been an opportune time for corporate borrowers from Eastern Europe to tap the international bond markets, with many Russian, Kazakh and Ukrainian names taking advantage of the stretch for yield to borrow in dollars for the first time since the global crisis, " says Richard Segal, emerging-market strategist at Jefferies International.
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